If you are considering using an SEO consultant or agency to implement a campaign designed to improve the ranking of your local business website, your budget is obviously going to be an important factor in who you choose. That choice will not always be an easy one, and it is often deciding which SEO agency to use that has caused many business owners to feel their head start to spin.
This need not be the case for you, provided you take the time effort to research the SEO companies that help businesses in your local area, and you do your due diligence with regards to testimonials from their previous clients, for example.
There is, however, a very important point we have to bring up and is deciding whether to go for the cheapest SEO agency available or one that seems to offer value, but whose price is higher. Now, we must stress that simply because an agency gives you what seems low price, it doesn’t necessarily mean they’re cowboys or likely to do a bad job. However, there are some who deliberately offer a very low to get the work, but who then sadly let their clients down.
This can happen in lots of ways and it’s not always the case that the cheapest SEO agencies are in any way trying to rip their clients off, but more the case that because they have accepted a very low fee for the work, they are unwilling to employ or invest in the resources to do the best job possible.