There can be many tactics and strategies used to create a successful digital marketing campaign for law firms, but one which will be at the heart of many of them will be SEO. SEO, which stands for search engine optimisation, is how law firms can ensure that their website appears near the top of the results whenever someone enters a relevant term in a search engine.
With Google being by far the largest and most influential search engine, it is normally their ranking algorithm that websites must be optimised for. With some estimates putting the ranking factors Google takes into account at over 300, it is clear that SEO requires work and effort to generate results.
Nevertheless, optimising certain ranking factors is more a case of working cleverly than working hard, and thus law firms should be in a position to implement many SEO tips that can help rank their websites higher and boost their search engine traffic. Here are ten of those SEO tips.
Carry Out Comprehensive Keyword Research: The key to all your SEO is knowing the keywords you wish to rank for. By properly researching what search terms your target audience is searching for, you can optimise your entire SEO campaign around these.
Ensure Your Website Looks Great: People leaving your website quickly, aka bounce rate, is undesirable and it will happen if your website is poorly designed. If so, seek a web design agency to revamp your website, especially its appearance.