Even if you are not planning to do SEO for yourself, but are instead going to employ a digital agency, it is still immensely helpful if you understand what some of the terms relating to SEO mean. Here are 5 of them, which you really should know:
Backlink: This is a link located on another website that links directly to yours, meaning if someone clicks it, they will be sent from that site to yours. Backlinks play a significant role in SEO and rankings.
Google has made it clear that they do not just count the number of backlinks going to a website and are more inclined to consider the authority of the websites that are being linked from as a ranking factor.
Spider: Not an eight-legged creepy-crawly but is instead software that is used by the search engines to gather and send back information about a website when the spider ‘crawls’ it. Crawl basically means to analyse. Spiders visit a website regularly and come from all kinds of sources albeit search engines are the most common