Even if you are not planning to do SEO for yourself, but are instead going to employ an SEO agency, it is still immensely helpful if you understand what some of the terms relating to SEO mean. Here are 5 of them, which you really should know:
Backlink: This is a link located on another website that links directly to yours, meaning if someone clicks it, they will be sent from that site to yours. Backlinks play a significant role in SEO and rankings.
Google has made it clear that they do not just count the number of backlinks going to a website and are more inclined to consider the authority of the websites that are being linked from as a ranking factor.
Spider: Not an eight-legged creepy-crawly but is instead software that is used by the search engines to gather and send back information about a website when the spider ‘crawls’ it. Crawl basically means to analyse. Spiders visit a website regularly and come from all kinds of sources albeit search engines are the most common