Local SEO

The Difference Between Cheap and Value When It Comes To Local SEO

If you are considering using an SEO consultant or agency to implement a campaign designed to improve the ranking of your local business website, your budget is obviously going to be an important factor in who you choose. That choice will not always be an easy one, and it is often deciding which SEO agency to use that has caused many business owners to feel their head start to spin.

This need not be the case for you, provided you take the time effort to research the SEO companies that help businesses in your local area, and you do your due diligence with regards to testimonials from their previous clients, for example.

There is, however, a very important point we have to bring up and is deciding whether to go for the cheapest SEO agency available or one that seems to offer value, but whose price is higher. Now, we must stress that simply because an agency gives you what seems low price, it doesn’t necessarily mean they’re cowboys or likely to do a bad job. However, there are some who deliberately offer a very low to get the work, but who then sadly let their clients down.

This can happen in lots of ways and it’s not always the case that the cheapest SEO agencies are in any way trying to rip their clients off, but more the case that because they have accepted a very low fee for the work, they are unwilling to employ or invest in the resources to do the best job possible.

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Effective Backlinking Tactics

3 Simple and Effective Backlinking Tactics

Anyone who has studied SEO and what Google considers when determining rankings, should know that backlinks are right up there in terms of importance. It could be argued that backlinks are actually the number one consideration.

It is for this reason that so much effort is expended by website owners and SEO experts trying to build as many backlinks as they can to a website. More importantly, those backlinks need to come quality websites, rather than link farms or poor quality spammy sites.

There are many ways these two objectives can be achieved, and here are three which we know can be highly effective link building strategies.

Guest Articles and Blog Posts

Hope you were not expecting anything mystical or magical because in the end the tried and trusted ways still work, even if they are not particularly exciting

Creating content with a view to having it published on another website, and one which has high authority, is still highly effective. One excellent article posted on a major website has the potential to go viral, especially if that website owner shares it on their social media.

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SEO Terms

5 Common SEO Terms and Their Meaning

Even if you are not planning to do SEO for yourself, but are instead going to employ an SEO agency, it is still immensely helpful if you understand what some of the terms relating to SEO mean. Here are 5 of them, which you really should know:

Backlink: This is a link located on another website that links directly to yours, meaning if someone clicks it, they will be sent from that site to yours. Backlinks play a significant role in SEO and rankings.

Google has made it clear that they do not just count the number of backlinks going to a website and are more inclined to consider the authority of the websites that are being linked from as a ranking factor.

Spider: Not an eight-legged creepy-crawly but is instead software that is used by the search engines to gather and send back information about a website when the spider ‘crawls’ it. Crawl basically means to analyse. Spiders visit a website regularly and come from all kinds of sources albeit search engines are the most common

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